Happy Consult was founded in Wittlich in 2020 by a team of marketing strategists who believed the German market deserved better than tactical marketing agencies running campaigns without strategy.
We are a team of five: one brand strategist (15 years, ex-BBDO), one digital strategist (ex-Google), one content strategist (ex-Handelsblatt), one analytics lead (ex-McKinsey), and one project manager. Senior only — no juniors learning on your budget.
We work with German Mittelstand companies (€5M-€200M revenue) and European scale-ups (Series A-C). Our sweet spot: companies that have outgrown tactical marketing and need a strategic foundation before scaling spend.
120+ strategies delivered. 2.7x average pipeline growth. 94% client retention. From the Mosel Valley — where the wine is excellent and the strategic thinking is even better.
Strategy before tactics.
We do not run ads. We do not post on social media. We design the strategy that tells you which ads to run, what to post, and why. Execution comes after strategy — never before.
German rigour. Creative courage.
Our strategies are data-driven, documented, and measurable. But we are not afraid to recommend bold repositioning, unconventional channels, or contrarian positioning.
Senior only.
Every strategist has 10+ years of experience. No account executives, no juniors, no offshore teams. You work directly with the people who design your strategy.